The Nokia logo, as most people knew it, so with the very sharp sans font, white on a Yale blue background or blue on a white background, first appeared in 1978; with a brief anticipatory sortie in 1966, combined with an “oblique trident”.
Nokia’s new identity, which is now a much more stylized logo, was accompanied by the words of CEO Pekka Lundmark: “We are updating our strategy and, as a key factor, we are also renewing our brand to reflect who we are today : a business-to-business (B2B) technology innovation leader leading the way to the future where networks meet the cloud”.
It is therefore a Nokia that speaks to companies rather than end consumers and, in an interview with Bloomberg, Lundmark said: “In most people’s minds, we are still a successful mobile phone brand, but that is not the goal of Nokia. We want to launch a new brand with a special focus on networks and industrial digitization, which is completely different from traditional mobile phones.”
Nokia therefore wants in a certain sense to highlight the separation between its activity in the field of network technologies and that of the creation of smartphones by HMD Global.