The latest report from Consumer Intelligence Research Partners (CIRP) reveals a significant shift in Apple’s iPhone sales dynamics. The iPhone 16 family now dominates 74% of U.S. iPhone sales in Q1 2025, up from 68% for the iPhone 15 lineup in the same period last year. At the heart of this success is the iPhone 16e, Apple’s new mid-range model priced at $599, which has outperformed its predecessor, the 2022 iPhone SE, with a 7% sales share in its debut quarter. Let’s break down why this device is reshaping Apple’s strategy.
Why the iPhone 16e Stands Out
The iPhone 16e bridges the gap between affordability and modern features, targeting budget-conscious buyers without compromising core Apple innovations:
- A18 Chip: Delivers flagship-level performance and supports Apple Intelligence, Apple’s AI ecosystem.
- 6.1″ OLED Display: A first for Apple’s non-flagship lineup, replacing the SE’s outdated 4.7″ LCD.
- C1 Modem: Apple’s first in-house cellular modem improves 5G efficiency and battery life (up to 26 hours of video playback).
- Strategic Pricing: While 599ishigherthantheSE’s599ishigherthantheSE’s429, it undercuts the $799 iPhone 16, appealing to those seeking a modern design at a lower cost.
iPhone 16e vs. iPhone SE: Key Comparisons
| Feature | iPhone 16e | 2022 iPhone SE |
|---|---|---|
| Launch Price | $599 | $429 |
| Display | 6.1″ OLED | 4.7″ LCD |
| Chipset | A18 with Apple Intelligence | A15 Bionic |
| Camera | 48MP Single Lens | 12MP Single Lens |
| Battery Life | 26 hours (video) | 15 hours (video) |
| Market Share at Launch | 7% (Q1 2025) | 5% (Q1 2024) |
Impact on Apple’s Lineup
- Pro Models Lose Ground: The iPhone 16 Pro series dropped to 38% of sales (from 45% for the iPhone 15 Pro), as buyers shifted toward the base iPhone 16 (20% share) and 16e.
- Streamlined Portfolio: The 16e replaces the SE, phasing out older designs and aligning Apple’s budget segment with modern expectations.
- Global Reach: Emerging markets like India and Southeast Asia saw double-digit growth, driven by the 16e’s balance of price and performance。
The iPhone 16e’s strong start signals a strategic win for Apple, proving that even mid-tier devices can drive growth when paired with cutting-edge tech and smart pricing. As the smartphone market evolves, Apple’s focus on accessibility and innovation positions the 16e as a key player in its 2025 roadmap