Millions of people have long suspected this, but now leaks show that our phones are indeed listening to us.A promotional material provided by one of Facebook’s marketing partners appears to detail how the company eavesdrops on users’ conversations in order to create targeted ads.
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In a slideshow, Cox Media Group (CMG) claims that its ‘Active-Listening’ software uses AI to collect and analyze ‘real-time intent data’ by listening to what you say through your phone, laptop or home assistant microphone.
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The promotional materials note that advertisers can pair this voice data with behavioral data to target consumers within a market.The materials go on to tout Facebook, Google, and Amazon as CMG clients, suggesting that they may be using their active listening services to target users. The materials go on to break down the process step-by-step, from identifying the “data trails” left by consumer conversations and online behavior to creating targeted digital ads.