The advertisements could be viewed via banners, during chats, during startup or they could still be present when viewing WhatsApp status. Unfortunately, nothing was specified in the official press release, but users are really afraid that these advertisements will make it difficult to use the chat, worsening the experience in general.
The Meta team will therefore have to make sure to manage this update very well, otherwise there is a risk of further loss of users, who will migrate to other instant messaging platforms that are having great success in recent months.
The same personalization that will be used to choose the advertisements to be included in the application will also be used for the other social networks of the group, Instagram and Facebook. Artificial intelligence will be able to understand user preferences through the data collected during navigation and their relationships and interactions with other users, for example by exploiting the number of likes, people followed. This will certainly guarantee a greater knowledge of its users in order to guarantee targeted advertising, but it is not certain that they will be com